Holiday Campaign Agility
Planned and executed holiday campaigns while adapting daily based on sales data and performance metrics. Adjusted or created new deliverables on the fly, ensuring responsive, impactful marketing that drove engagement and results.
Art directed a holiday photoshoot that used silver confetti and metallic décor as a neutral yet festive backdrop, allowing the product colors to bring the holiday palette to life. This approach celebrated a diverse range of seasonal traditions while keeping the focus on the brand’s offerings. The creative was pitched, approved, and carried through to all holiday marketing assets, ensuring a cohesive and inclusive campaign across every channel.
Planned and executed a holiday email series anchored by a signature bow illustration carried across all channels. Emails were kept short, visually consistent, and strategically scheduled for optimal reach and engagement.
