Sensient Technologies
A global leader in pigments, colors, and specialty ingredients, Sensient Technologies develops innovative solutions that bring vibrancy and consistency to products across industries worldwide. Their reimagined site brought this story to life by showcasing the bold pigment palette through interactive design. A new global map functionality addressed regional needs, while the curvature of the logo informed the site’s flow, allowing the colors to shine as the central focus of the brand experience.
Transforming Through Tone
The design highlighted the brand’s vast pigment palette by incorporating dynamic color interactions, with hover states that shifted hues to “paint” each element. The signature Sensient swoop was woven into the background, creating the fluid motion of a paint swatch and reinforcing a cohesive, vibrant brand experience across the site.
