HCSC

Health Care Service Corporation (HCSC), the largest customer-owned health insurer in the U.S., refreshed their career brand to better engage candidates. As Art Director, I guided a full BCX campaign, drawing inspiration from the logo’s shapes to create dynamic visuals. Four tailored activations targeted general, clinical, technology, and customer service candidates, emphasizing their ability to make a difference in an innovative environment.

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Clinical

Tech

Customer Service

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