MISC Print Projects
Lokai Campaign Elements
The goal of this campaign is to gain brand awareness in the target audience age range of 17 to 30 year olds. There will be a new bracelet available that celebrates diversity while giving the consumer the ability to choose which charity the percentage of their purchase will be going towards.
Direct Mail Piece
Davines
The goal of this project was to make an advertising campaign with a magazine, newspaper and outdoor advertisement.
Magazine Ad
Newspaper Ad
I choose to take a whimsical, earthy tone to the designs and focus on the products sustainable ingredients. The target audience was millennial women who are health focused. The shampoo bottle is rendered and the image is supposed to look like a piece of water color art.
Guerrilla OOH Ad
The Guerrilla advertisement utilizes moss graffiti as my outdoor advertising technique. It would be a unique tactic that would resonate with the audience as taking on the green initiative.